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Fashion Brands: Branding Style from Armani to Zara By Mark Tungate
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- Amazon Sales Rank: #2094152 in Books
- Brand: Brand: Kogan Page
- Published on: 2008-09-01
- Original language: English
- Number of items: 1
- Dimensions: 9.14" h x .90" w x 6.54" l, 1.44 pounds
- Binding: Hardcover
- 272 pages
- Used Book in Good Condition
Review "Essential for anyone wanting to make it big in the fashion biz." -- Nicholas Coleridge, MD, Condé Nast "Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. This is a serious book... Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style." -- getAbstract.com
About the Author Mark Tungate is a journalist specializing in media, marketing, and communication. Based in Paris, he is the author of Adland, Branded Male, and Media Monoliths (Kogan Page), and co-author of The Epica Book, an annual review of the best European advertising.
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